B2B Event Branding · Profitability & CRM Integration
Bas-Innovation
How a B2B event-branding provider stopped wasting spend and lifted ROI from 0.95 to 1.20 in just 8 months, with data-driven Google Ads and a HubSpot integration.
01 Die Herausforderung
Ausgangslage
Der Ausgangspunkt.
BAS Innovation is a leading provider of event branding and inflatable advertising systems. The problem: a high share of irrelevant B2C leads wasted spend and tied up the sales team. On top of that, there was no single source of data to judge how profitable individual campaigns and products really were.
Der Auftrag an Mesper
Grow profitability through data-driven Google Ads focused on high-margin products, and use a HubSpot integration to lift lead quality and revenue attribution for the long run.
Grow profitability with data-driven Google Ads focused on high-margin products
Integrate HubSpot for lead qualification and revenue attribution
Lasting gains in lead quality and sales efficiency
02 Der Ansatz
Kampagnenmechanik
Higher-margin products and B2B audiences
Budget shifted toward high-margin products. Relevant audiences identified and prioritized from the data.
HubSpot integration
Leads captured and scored automatically. Revenue data synced into Google Ads to optimize for ROI.
Account structure and ad copy
Campaign structure simplified and keywords re-prioritized. B2C traffic excluded for good and budgets focused.
Marketing and sales in sync
Lead handoffs clearly defined and automated, with feedback loops for steady quality gains.
03 Die Ergebnisse
Die Ergebnisse im Überblick.
Wichtigste Erkenntnis
Combining data-driven Google Ads optimization with HubSpot CRM data clearly raised both profitability and lead quality. Today BAS Innovation runs a closed loop where marketing and sales data feed each other, the base for scalable, profitable growth.
04 Sprechen wir
Kontakt aufnehmen
Bereit zu skalieren, ohne Kompromisse bei deiner Marke?
Wir arbeiten mit Brands, die Neukundengewinnung profitabel skalieren wollen, über Paid Social, Search und Full-Funnel-Strategie.
