B2C Golf Tech · SEA Lead Generation
PuttView
How a golf-tech brand turned disappointing Google Ads tests into a lead channel that delivered 241% ROI and 12+ new customers in year one, without burning budget.
01 Die Herausforderung
Ausgangslage
Der Ausgangspunkt.
PuttView had tested Google Ads (SEA) as a lead channel, but the results fell short. The campaigns weren't bringing in the lead quality they wanted, so a strategic change was due.
Der Auftrag an Mesper
Turn an unprofitable SEA test into a reliable lead channel, with measurably better lead quality and predictable new-customer growth.
Use SEA to reach qualified prospects with precision
Improve landing pages and user experience to lift conversion rate
Generate high-quality leads steadily for long-term growth
02 Der Ansatz
Kampagnenmechanik
Audit of the existing SEA campaigns
Found the weak spots: wrong keywords, thin ad copy, inefficient bidding, then restructured the account to reach the right audience.
A focused SEA strategy
Detailed keyword work for sharper ad targeting.
Landing page and UX optimization
Studied how users moved through the landing pages and used the feedback to improve navigation, calls to action and load times.
Performance tracking and optimization
Regular KPI reviews (click-through rate, conversion rate, lead quality) and continuous campaign tuning based on the data.
03 Die Ergebnisse
Die Ergebnisse im Überblick.
Wichtigste Erkenntnis
Optimized SEA campaigns, landing-page analysis and UX feedback together lifted lead quality sharply and won new customers. Companies that want Google Ads to pay off should pair SEA strategy with focused UX work to get the most out of it.
04 Sprechen wir
Kontakt aufnehmen
Bereit zu skalieren, ohne Kompromisse bei deiner Marke?
Wir arbeiten mit Brands, die Neukundengewinnung profitabel skalieren wollen, über Paid Social, Search und Full-Funnel-Strategie.
