Premium DTC Beauty · Full-Funnel Growth
Und Gretel
How a premium beauty brand generated 3,500 orders and won 38% new customers in a fiercely competitive sales window, with no discount at all.
01 Die Herausforderung
Ausgangslage
Der Ausgangspunkt.
UND GRETEL didn't want heavy discounts. They wanted a campaign that creates desire instead of discount pain. The idea: a giveaway for a vintage luxury handbag, paired with a limited 10% discount for buyers. The aim was attention, desire and revenue, without denting the brand. The challenge: the campaign ran across four ad channels, and the website, PDPs and checkout all had to work together seamlessly to make the most of every conversion.
Der Auftrag an Mesper
Win significant new customers during a competitive peak, across four paid channels, without touching the perceived brand value.
Create desire instead of scattering discounts
Win new customers through creative campaign mechanics
Lift performance across every channel
Full-funnel optimization: maximize conversion at every step, from the creative hook to checkout.
02 Der Ansatz
Kampagnenmechanik
Orchestrating every ad channel
Central control of Meta, Google, TikTok and Pinterest to maximize reach, relevance and efficiency.
Creative feedback and A/B testing
Continuous optimization of visuals, hooks and messaging based on data-driven performance analysis.
Website and checkout optimization
Hands-on tuning of PDPs, landing pages and the purchase flow to lift conversion rate and usability.
A coherent customer journey
Aligned messaging across every touchpoint for a seamless, on-brand shopping experience.
03 Die Ergebnisse
Die Ergebnisse im Überblick.
Wichtigste Erkenntnis
The vintage handbag giveaway proved that desire works better than discounts. UND GRETEL won new customers and grew revenue while keeping its premium standing. By steering all ad channels together and optimizing along the customer journey, the campaign brought performance and brand value into lasting balance.
04 Sprechen wir
Kontakt aufnehmen
Bereit zu skalieren, ohne Kompromisse bei deiner Marke?
Wir arbeiten mit Brands, die Neukundengewinnung profitabel skalieren wollen, über Paid Social, Search und Full-Funnel-Strategie.
