Performance Marketing · Google Ads
Google Ads for consumer brands that want to scale profitably
We build, run and scale your campaigns across Search, Shopping, Performance Max, Demand Gen and YouTube, with a clear eye on profitable new customers and predictable cost per purchase.
CAC focus
New customers drive growth, not vanity metrics
In-house
Campaigns, feed & creative from one team
Full-funnel
From the search to the checkout
Few channels sit as close to the buying decision as Google. People actively search for your product, you just have to be there at the right moment with the right message. That gets expensive when the account is set up badly. We run Search, Shopping, Performance Max, Demand Gen and YouTube from one team and put clean tracking underneath as the foundation. In the end what counts for us is not the click, but what is left in new customers and revenue.
Where your Google budget quietly leaks away
Usually it is not the budget. As a black box, Performance Max likes to push your money into Display and into brand traffic that would have come anyway. Search pulls in clicks that never buy through keywords that are too broad. And when the conversion values are not clean, Google diligently optimizes for the wrong outcomes. In the end you pay more per new customer, the account will not scale cleanly, and more budget only makes the problem bigger.
How we get your account back on track
We take Performance Max in hand: clean asset groups, a well-kept feed, clear exclusions and real signals. We separate brand and generic search, so you do not pay twice for clicks you would get anyway. And we feed Google correct conversion values, so bidding runs on contribution margin instead of just any conversion. That way the price per new customer drops step by step, and every extra euro brings real purchases.
What we handle for you
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Search & Shopping
We build search campaigns that target high-intent search terms, and a clean Shopping setup with a well-kept feed. That way you reach people with real buying intent, not just reach.
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PMax, YouTube & Demand Gen
Performance Max, Demand Gen and YouTube open up demand far beyond search. We steer them actively, with clear asset groups, our own creative and clean signals, so the algorithm works with direction instead of guessing.
Clean tracking & conversion values
Server-side tracking, Enhanced Conversions and correct conversion values are the basis. Only then does Google optimize for real buyers and profitable revenue, not for vanity conversions.
Strategy & personal support
You get one dedicated contact who really knows your account. Together we set the roadmap, forecasts and priorities, and you get honest reports that show what your budget actually brings in, with no sugarcoating.
How we work together
Kick-off
Analysis & audit
Campaign setup
Campaign launch
Ready to make your growth predictable?
Book a free intro callFrequently asked questions
How does the collaboration and pricing work?
We work on a fixed management fee based on scope and ad budget, not on hidden percentages of your spend. For brands with larger budgets that means predictable costs and a team that grows with the account. You get the exact number after a short look into your account in the intro call.
Which brands and budgets are you built for?
We work best with consumer brands investing roughly 20,000 to 500,000 euros a month in Google. At that size the account produces enough data for clean decisions, and our combination of campaign, feed and creative work pays off the most.
Do you handle the Shopping feed and creative too?
Yes. We manage your Shopping feed, build the campaigns and, when needed, produce the YouTube and Display creative with our own team. That way feed, campaigns and creative click together directly instead of running through several vendors.
Ready for predictable growth?
Let's talk about your growth. In a free intro call we'll show you the biggest levers in your Google Ads account.
Book a free intro call
