Growth Strategy · Consulting
Scale profitably, not just buy reach
We steer your whole growth engine: media mix, budget and measurement, all geared to contribution margin. You grow where profit sticks, not where the ROAS shouts loudest.
3.4x
Blended MER on average after 6 months
-28%
CAC on scaled accounts
20-500k
Euros monthly budget we steer
Your channels are running. Meta, Google, maybe TikTok. But nobody tells you where the next euro moves the most, whether you are above or below your break-even, and which channel is eating your profit. That layer above channel execution is exactly what we take over. We look at your account, your margin and your numbers and turn them into a plan that adds up.
More revenue does not mean more profit
Most brands optimise for ROAS and wonder why the bank balance does not follow. The problem: reach and revenue look great, but the margin gets left behind. Budgets are split by gut feeling, not by contribution margin. The break-even ROAS per product is nowhere cleanly calculated. And the moment a channel scales, CAC climbs faster than profit. So revenue grows and profit stands still.
A strategy that calculates on profit
We sit above your channels and steer the whole thing toward the one number that counts: what is left at the end of the month. We calculate your break-even per product, allocate budget by contribution margin and define which channel plays which role in the funnel. You do not get another graveyard of reports, you get a roadmap that tells you at every step whether it pays off. We only scale what provably brings profit.
What we handle for you
Profit model instead of ROAS tunnel
We calculate your break-even ROAS and contribution margin per product. So with every campaign you know from when it brings profit, not just revenue.
Media mix and budget allocation
We split your budget across Meta, Google and TikTok by real contribution to profit. Each channel gets a clear role in the funnel, no money runs on the side.
Measurement you can trust
MER, CAC and blended numbers instead of platform fairy tales. We build the data foundation your decisions actually stand on, including server-side tracking as the base.
Scaling roadmap with levers
We define the order in which you grow and how we measure it. You see the next three to six months in front of you, with clear levers instead of vague promises.
How we work together
Kick-off
Analysis & audit
Campaign setup
Campaign launch
Ready to make your growth predictable?
Book a free intro callFrequently asked questions
What is a growth strategy in e-commerce?
The layer above channel execution. Instead of optimising single campaigns, we steer media mix, budget and measurement together toward one number: your profit. We calculate break-even and contribution margin per product, allocate budget by real contribution and set a roadmap that says where and how fast you scale.
What does profit over ROAS mean in practice?
ROAS tells you how much revenue one euro of ads brings. It does not tell you whether profit is left afterwards. We work with contribution margin, MER and CAC and steer toward what remains after all costs. That way you scale campaigns that are profitable, not just ones that show a high ROAS.
Which brands is this worth it for?
We work most effectively with consumer brands that invest roughly 20,000 to 500,000 euros a month in paid ads and run across several channels. At that size there is enough data volume and the question of the right budget split pays off financially. If you only run one channel, you are better off starting there.
Ready for predictable growth?
Let us look into your account. In the intro call we find the biggest lever for your profit and you get an honest assessment before we even talk about working together.
Book a free intro call
